Cold Press Chronicles - Interview with Founders

How did the idea for 2Juice come about?

“2Juice started as an idea in our parent's kitchen during the lockdown of 2020. People’s day-to-day lives, businesses, and relationships with loved ones drastically changed due to COVID-19 and the lockdowns that were imposed on the UK.

Health became a key focus and there was a major shift towards healthy eating. The idea behind 2Juice was to offer nutritious juices that were packed full of vitamins and flavour using only natural ingredients.

The juicing market was saturated with pasteurised juices that were full of sugar and unhealthy additives. We created 2Juice to promote health and nutrition in homes, in the workplace, in schools, and in everyday life”.

What inspired you?

“We have always had a passion for fresh produce. Our Dad had worked as a greengrocer for 25 years and constantly pushed us to eat “proper food”.

We were introduced to kiwis, pawpaw, blood oranges, and many other exotic fruits at an early age and our love for good food grew with us into adulthood.

In 2006, our parents started up 2-Serve Wholesale, running a Fruit and Vegetable business out of a small warehouse in London’s New Covent Garden Market.

With 1 van, and a small fridge but an abundance of market experience and knowledge, David quickly grew 2-Serve Wholesale into one of London’s leading suppliers of Fruit and Vegetables, and we followed in our dad's footsteps to push the business on, starting a juicing company".

How do you describe 2Juice to people you meet? 

"2Juice is a cold-pressed juicing company that cares about its products, and its brand image that promotes health and nutrition. From sourcing to pressing, there are high expectations for each core element of our business.

We have a high level of due care and accountability in every aspect of our business to ensure we provide our customers with a hit of nutrients and well-being in every sip. Our range of healthy juices was designed to provide customers with focused health benefits.

The ingredients in each of our cold-pressed mixes were carefully thought out and researched before manufacturing. Specific ingredients are combined to create balance and provide optimum flavour in our juices. But we also looked further into each ingredient, to ensure it had a purpose and fit nicely into the story of each juice we created".